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With the launch of its first show in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a society advanced electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market. By developing its own wristwatches Casio began with the essential question: "What is a wristwatch? Rather than simply a digital version of the traditional mechanical watch, we thought that the ideal wristwatch should be something that shows all the facets of time consistently. On this basis, Casio has managed to create a clock that shows the exact time including seconds, minutes, hours, days and months – not to mention the AM or PM and the day of the week. And 'was the first watch in the world with a digital automatic calendar function that eliminates the need to reset the calendar due to the variation in the length of the month. R